|Chef as entrepreneur... sharing, teaching, selling.|
"Sure, I want everyone to hear my album; I want everyone to love it. But the number of people listening actually makes no difference to my life, my art, or my ability to create more art.Musician Kim Boekbinder has launched an interesting project. She has created an album with outer space as the theme and to ramp up for getting it out into the world, she has made a new persona and a new website: Impossible Girl.
Her first post involves a rumination about numbers. Her thoughts remind me of my own post from a few weeks ago about developing audiences. She explains how after raising $35,000 via a Kickstarter campaign for her album, she still couldn't get it into the big leagues...
"My album actually cost me over $50,000, partly because I was working for a wider release. My goal was to have more than a DIY crowd-funded success. I wanted to do a traditional album launch. To leverage myself to a level where I don’t have to crowd-fund every single release. I worked hard, made gorgeous videos, paid for photo shoots, hired a fancy/expensive NYC PR firm, did interviews. I wrote to bloggers, journalists, scientists, musicians, labels, radio stations, managers, booking agents, and more. I played at SXSW. I had a big fancy album release show at Joe’s Pub. I ticked all the boxes I could. But most of all, I made an amazing album. I gave it everything I had. And more.
My album isn’t selling now - a failure by industry standards. But my album did sell, it was pre-funded by a large group of trusting people who are now incredibly happy with the music. I dreamed of a wider release, but who really cares?
"I keep trying to re-create a version of success defined by huge investments for huge returns. Gambling really. And while I “gambled" on this album what is a huge sum of money for me, I just can’t compete with the numbers the industry throws at things. I don’t have access to any of the traditional tools, but I’m still using their measuring stick.