"[The Cave Man Principle] explains why the prediction that the Internet would wipe out TV and radio never came to pass. When the movies and radio first came in, people bewailed the death of live theater. When TV came in, people predicted the demise of the movies and radio. We are living now with a mix of all these media. The lesson is that one medium never annihilates a previous one but coexists with it. It is the mix and relationship among these media that constantly change."
"So there is a continual competition between High Tech and High Touch, that is, sitting in a chair watching TV versus reaching out and touching things around us. In this competition, we will want both. That is why we still have live theater, rock concerts, paper, and tourism in the age of cyberspace and virtual reality. But if we are offered a free picture of our favorite celebrity musician or actual tickets to his concert, we will take the tickets, hands down."